Our Courses

Orthos Media Management is dedicated to elevating individuals in Alberta by enhancing their online personal brand presence and solidifying an outstanding professional reputation.

Two-Day Course: Personal Branding and Job Search Strategies

Day 1: Personal Branding on Social Media

Learn the essentials of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok) and their role in personal branding. Gain skills in creating engaging bios, professional profile pictures, and effective posting schedules. Understand how to engage with key influencers and communities, and utilize digital tools like Canva and Grammarly for enhancing your online presence.

Day 2: LinkedIn and Job Search Strategies

Master LinkedIn by setting up a professional profile and building a strong network. Explore job search platforms like Indeed, and learn techniques for setting up job alerts and organizing applications. Participate in a resume and cover letter workshop to create standout applications tailored to job descriptions, integrating your social media links.

Google Ads Course - Mastering Online Advertising in One Day

Elevate your business's online presence with our comprehensive Google Ads course. This one-day, in-person class is designed to take you beyond the basics of online advertising, providing you with the knowledge and skills needed to effectively promote your business.

Course Highlights:

In-Depth Learning: Gain a thorough understanding of Google Ads, from setting up your first campaign to advanced targeting and optimization techniques.

Hands-On Training: Work directly within the Google Ads platform, applying what you learn in real-time with expert guidance.

Strategy Development: Learn how to create effective ad strategies tailored to your business goals and target audience.

Performance Analysis: Understand key metrics and learn how to analyze the performance of your ads to continually improve results.

Expert Instruction: Benefit from the insights and experience of our seasoned Google Ads professionals.

By the end of this one-day course, you’ll be equipped with more than just the basics. You’ll have a solid foundation and practical skills to confidently manage and optimize your Google Ads campaigns, driving more traffic and conversions for your business.

Boost your business's social media presence with our comprehensive Meta Ads course. This one-day, in-person class is designed to provide you with more than just the basics of advertising on Facebook and Instagram, equipping you with the tools and strategies needed to effectively promote your business.

Course Highlights:

In-Depth Learning: Gain a thorough understanding of Meta Ads, from setting up your first campaign to advanced targeting and optimization techniques.

Hands-On Training: Work directly within the Meta Ads Manager platform, applying what you learn in real-time with expert guidance.

Strategy Development: Learn how to create effective ad strategies tailored to your business goals and target audience on Facebook and Instagram.

Performance Analysis: Understand key metrics and learn how to analyze the performance of your ads to continually improve results.

Expert Instruction: Benefit from the insights and experience of our seasoned Meta Ads professionals.

By the end of this one-day course, you’ll be equipped with more than just the basics. You’ll have a solid foundation and practical skills to confidently manage and optimize your Meta Ads campaigns, driving more engagement and conversions for your business.

Master strategic marketing with our intensive one-day course, designed to help you craft a three-month marketing plan effortlessly.

Course Highlights:

1. Understanding Market Dynamics

Learn market trends and perform a SWOT analysis.

2. Setting Clear Objectives

Define SMART marketing goals aligned with business objectives.

3. Audience Segmentation and Targeting

Identify target audiences and create customer personas.

4. Crafting Your Marketing Message

Develop compelling messaging and a unique value proposition.

5. Multi-Channel Marketing Strategy

Plan activities across social media, email, content marketing, and paid ads.

6. Budgeting and Resource Allocation

Allocate your budget effectively for maximum ROI.

7. Monitoring and Measuring Success

Set KPIs, use analytics tools, and adjust your strategy based on data.

8. Hands-On Workshop

Develop a practical three-month marketing plan with expert feedback.

By the end of this course, you’ll have a clear, actionable marketing strategy for the next three months.